Welcome to Sales Geek in Scotland

Changing the way the world perceives sales – starting right here in Scotland.

Sales Training Endorsed By The Institute of Sales Professionals

Sales Geek was founded with one mission: to change the way the world perceives sales.

For too long, sales has been misunderstood – seen as aggressive, outdated, or only for large corporates.

We’re here to change that.

At Sales Geek in Scotland, we help Scottish businesses of all sizes access world-class sales expertise through a range of flexible solutions including fractional sales directors, sales mentors, sales coaching and sales training. Whether you need a part time sales director, a one-off workshop, or ongoing strategic support – we’re here to help you grow.

We make elite-level sales support affordable and accessible, offering part time sales support and fractional sales leadership tailored to your business, sector and goals. Our mission is simple: deliver practical sales strategy, structure and support that drives results – without the cost of a full-time hire.

We’re not consultants.
We’re sales directors who get sh!t done.

We’re proud to be the first Sales Geeks in Scotland – and even prouder of the team leading the charge:

Peter Barclay, Director of Sales Geek in Scotland, has over 30 years of sales leadership experience across family-run firms, SMEs and PLCs. A qualified ISP sales mentor and strategist, Peter specialises in building effective sales engines through fractional sales directorship and hands-on guidance.

Davie Sneddon, Director of Sales Geek in Scotland a career-long Sales Geek and former SME owner, brings decades of experience in engineering and industrial sales. Known for his practical, no-fluff approach, Davie supports clients with sales coaching, leadership, and part time sales director expertise – helping businesses scale with confidence.

Ross Penman turned a difficult start in sales into an award-winning entrepreneurial journey. After scaling his own business and advising hundreds through Business Gateway, Ross now supports clients as a fractional sales director, delivering ethical, data-driven growth strategies and sales training designed to stick.

John Keogh’s sales journey started at age 12, negotiating a weekly football travel deal with his mum – unknowingly laying the foundations for a lifelong fascination with the psychology of sales, negotiation, and value creation. A few years later, working in the family’s marketing and promotions business, he made his first sale from a cold call and earned a £60 commission. From that moment, he knew sales would shape his life and career.

Together, we provide fractional sales support with real impact – combining decades of experience with a shared passion for helping Scottish businesses grow through better sales.

Whether you’re looking for strategic leadership, regular sales coaching, expert sales training, or a trusted sales director to guide your team part-time – we’d love to meet you.

Based in Glasgow. Supporting businesses across Scotland. Always up for a coffee.

Changing the world one small business at a time…

What We Do (and Why We Do It).

At Sales Geek in Scotland, we exist to change the way the world – and Scotland – perceives sales. We believe sales should be smart, structured, ethical, and embedded in everything your business does. That’s why we offer a flexible, no-fluff mix of services designed to support businesses of all sizes – from early-stage startups to PLCs.

We work with you, in your business, to drive real results – not just reports. Our values guide everything we do: we care, we get it done, we always learn, we make it fun, we’re brave, and above all, we’re here to change the game.

Here’s how we help:

Your Sales Director

Fractional and part-time sales leadership – strategic support without the full-time cost. We embed, take ownership, and help you build a sales engine that works.

Your Sales Mentor

One-to-one and team mentoring that drives change. We challenge, guide, and hold you accountable – helping you grow as a leader while improving your sales results.

Your Sales Trainer

ISP-endorsed, practical training tailored to your business. Whether you choose a single session or embedded, retained support – we upskill your people where it counts.

Sales Geek Academy

Online, on-demand sales training for teams that never stop learning. Bite-sized videos, live sessions, and CPD-accredited content – anytime, anywhere.

No jargon. No fluff. Just expert sales support that fits your business – and actually gets sh!t done.

Let’s Talk Sales (Without the Sleaze)

Whether you’ve got a sales challenge to solve, a team to train, or just fancy a no-pressure chat over a cuppa – we’re all ears. No jargon, no hard sell. Just honest conversation, expert support, and a wee bit of Geeky magic. Drop us a line and let’s get sh!t done.

Don’t Just Take Our Word For It

We could tell you how good we are… but we’d rather let our clients do the talking.

From cracking a complex sales strategy to coaching a team back to confidence, we’ve helped businesses of all shapes and sizes – and they’ve had a few nice things to say. Scroll down to see what happens when you mix a bit of Scottish straight-talking with some serious sales know-how.

Warning: may contain shameless praise and a few humble brags.

Thank YOU Davie for all the invaluable guidance, support, engagement and championing of people and their businesses. You share a fantastic energy and your focus to keep people connected, progressing and ENJOYING all things sales is truly inspiring. I’ve learnt SO much already and can’t wait to join you at the next Sales Geek meet too

Jenny Walker

BakeBox Gifting

Working with Peter over the last 6 months has been nothing but a pleasure. We’ve ran two sales workshops: first for our founding & marketing team, second for everyone in our team.

Both workshops over-delivered massively in terms of value, leaving us with discussion points and actionable changes to be made right away.

Within 2 months of our first workshop, we had a record month in the history of our business, also signing our first Fortune 500 brand. Neither would’ve happened without Peter.

Sambhav Chadha

Augmentum Media

Davie’s commitment to our team’s development has fostered a culture of continuous improvement and has directly contributed to our increased sales performance.

LinkedIn Recommendation for Davie Sneddon

Peter’s dedication to our success is evident in every interaction. He goes above and beyond to ensure we’re equipped with the tools and strategies needed to excel.

LinkedIn Recommendation for Peter Barclay

Davie’s deep understanding of the sales process and his hands-on approach have been instrumental in our recent growth.

LinkedIn Recommendation for Davie Sneddon

Working with Peter has been a game-changer for our business. His experience across various sectors brought a unique perspective that helped us navigate complex sales challenges.